Three people at a dark table, one passing a pen across a document to be signed, faces out of frame.

Commercial contracts

The founders’ sale of their agency, completed in 5 months.

The two founders of a 12-person design agency

Area

Commercial contracts

Commercial contracts

Led by

Eleanor Velden

Eleanor Velden

Thomas Reid

Thomas Reid

Instruction to result

5 months

5 months

Fee

Fixed fee in three stages, agreed before heads of terms were signed

Fixed fee in three stages, agreed before heads of terms were signed

Velden & Marsh, matter record

Velden & Marsh, matter record

Commercial contracts

Commercial contracts

, 2025

  1. InstructedThe buyer’s offer and draft heads of terms.
  2. Due diligence openedA data room of 140 documents, prepared with the founders.
  3. Agreement settledWarranties and limits on claims agreed.
  4. Disclosure finalEvery known issue disclosed against the warranties.
  5. CompletedShares transferred, price paid on completion.

Result not published. Completed 5 months after instruction.

Demo matter. Past results do not guarantee a similar outcome.

The problem

The problem

The two founders of a Bath design agency had an offer for the whole company from a larger agency in London. They had built the business over eleven years, they had never sold one, and the buyer’s lawyers sent a first draft share purchase agreement with wide warranties, no cap on claims and a three-year non-compete. The founders also wanted to know what they would be personally on the hook for after completion, and for how long.

What we did

What we did

Eleanor ran the sale and Thomas handled the studio lease, which needed the landlord’s consent to the change of control. Before any document was signed we set up a data room with the founders and went through the agency’s contracts, staff terms and intellectual property, so that problems were found by us first and disclosed on our terms, not discovered by the buyer.

In the share purchase agreement we negotiated a cap on warranty claims, a time limit for bringing them, a minimum size below which claims cannot be brought, and a non-compete reduced to the period and clients the buyer actually needed. The disclosure letter listed every known issue against the warranties it related to.

What changed

What changed

The sale completed on 31 January 2025 and the price was paid in full on completion. The founders asked us not to publish the price or the terms, which is why this record shows the timeline and not the result. They knew from the first month what they would be liable for after completion, and both stayed on with the buyer for an agreed handover period.

We had never sold a company. We always knew what the next step was and what it would cost.

Founder and creative director, the design agency

Who ran this matter

Who ran this matter

The same people take your first call and stay on your matter until it is done.

The same people take your first call and stay on your matter until it is done.

Create a free website with Framer, the website builder loved by startups, designers and agencies.